List Janitor Review – Give your email marketing a boost
Official Site: https://goo.gl/HzX8eZ
Frequency I typically email my list janitor review two to three times a week. I don’t really have a golden number. Especially in my market, I know a lot of people get an awful lot of email and I don’t want them to forget about me. But at the same time I don’t want to overrun them either because they’re probably just going to delete me. One of the things that I’ve been thinking about doing is testing that and actually increasing it a little bit and decreasing it a little bit and seeing what happens.
Content Usually it’s either something on my blog that I’ve posted or it’s a promotion of some kind. Sometimes I just email out and say, “Hey I just posted this.” And I get them over to my latest post. Promoting things is a great way to let people know about something really cool and there’s also a monetary aspect there for me.
HOW TO WRITE EMAILS
Don’t Overthink It Literally, I just sit down and write the email. I don’t really think about the fact that a lot of people are going to be reading it. I’m used to that, so it doesn’t bother me
Keep it Informal The emails are basically written like I talk. I’m not formal like I would be with a college paper, because I think that would be kind of boring. If you’re constantly being your own grammar teacher as you’re list janitor review, then you’re going to get in your own way.
Write to an Avatar The biggest thing that I would recommend is to develop an avatar for your audience. In marketing circles, people talk about this: the idea of creating a singular person who represents your audience. It helps you feel like you’re writing just to them and not everybody at the same time.
Picking an Avatar There’s a process that can go into creating this avatar. I just surveyed a lot of my customers. It was a really in-depth survey that got into some emotional things. I was really trying to figure out what makes them tick and what motivates them. Then I took all that information and actually started compiling the commonalities that I see. I will start to put that together into a person. I’m not done with this process yet, but the end result is going to be a very thorough description of one particular person and their traits. I’ll even have a picture of them. Obviously, it won’t be real, it will just be a picture off of the internet or something like that. But the basic idea is that I will imagine that that’s the person that I’m writing to.
The Benefit It helps with marketing. You know what motivates your audience and what they’re looking for, what they’re thinking, what kind of things that are going to come to their mind when you ask for money, so that you can overcome that.
Connecting with Your List It comes down to the fact that we as human beings connect with other human beings. We can connect with a brand, but it’s a little bit more anonymous. When you have a connection with another human being, I think you can get everything. They feel like they’re getting an email from a friend, if you do it right. It’s
not like getting an email from Walmart, where you’re like, “Okay, it’s just a big corporate promo.”
How to Foster a Personal Connection I keep it real. I write like I would naturally write. There’s nothing fake about it. I also introduce some personal aspects. Sometimes I’ll mention something I’m doing with my kids. It’s a mix of myself and whatever business reason I have for sending the email. I’m not doing that all the time. It’s not like I have my obligatory child notification at the top of the email. But when it seems natural or when it's something I want to say, then I’ll include list janitor review. Last week, I had to go to my child’s day care for a little birthday party they were doing over there for her. I had to cancel something that I was doing for one of my membership programs, because I realized that they conflicted. I just told them why and I received all kinds of emails coming back saying how awesome it was that I was putting Daddy stuff first. So, people are cool about it.
Writing Readable Emails Most of my emails are not very long. I keep the lines short, probably around the 80 to 90 character count. I will line-wrap it so it doesn’t get too long. It just makes it easier to read and makes it fit onto mobile devices pretty well. If it’s a longer email, then I would break it up kind of like I would a typical blog post with sub headers and stuff like that.
Including Links Whatever link I want them to click on, I’ll usually include in there at least a couple of times: one toward the top somewhere and one toward the end. If you want to do a third time, you could put it in a PS.
Emails with Graphic Templates I tend to keep it more text-based. I’ve experimented with some html ones. I did one that was a little bit fancy. Then I did one that was just an image header with everything south of that was just text. I found
that it really didn’t have a heck of a lot of effect one way or the other, so I tend to just keep it text. For one, text is easier to do. You’re also going to have less compatibility issues with email clients. If you put images in there, you have to worry about some web-based email systems blocking images by default. The other thing: if you get an email from a friend, it usually doesn’t have a bunch of fancy stuff in it. It’s just a text email, so let’s have yours look the same way.
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