Official site: https://goo.gl/UqRCB8
From this, you can clearly begin to see the value of using Quantcast in your research. For example, whilst you might imagine that the majority of potential prospects for a product of this one stop seo review would be female, the demographics of this site suggest that there are slightly more male users than females. You can see that nearly 70% of site visitors are aged between 18 and 49, and that almost the same percentage are childless. But there is still more information to be found on the page, as on the right-hand side, there is a list of other websites that people who visit this one are likely to go to together with an ‘affinity’ rating which indicates how much more likely they are to visit these sites than an average net user:
You can see that there are a few more acai berry sites that you can add to your ‘direct’ research list (i.e. sites that are in exactly the same market). However, there are sites in the list that have nothing to do with acai berries or dieting with several money and debt-related sites shown as an example. This is incredibly powerful one stop seo review because it enables you to learn a great deal more about your targeted prospect, firstly from this list itself and secondly by visiting the sites in question to learn more. For instance, the fact the people who use this particular weight loss site also visit debt related resources suggest that they might have money problems, a suggestion that is at least partially confirmed by the earning figures shown in the demographic chart seen earlier. If the sales copy you are writing is for a more expensive product, this information would be extremely relevant as it gives you some indication of how you need to target your copy if it is to be successful. For example, for a significant proportion of your potential prospects, money is likely to be an issue and therefore you will have to focus on value for money (‘yes, it costs this much, but just look at how much you get for the price’) when you write the sales page. Now, go back to your original Google search. Copy the URL of another site in this market and do the same again. This for example is what Quantcast has for acaiberryreports.net:
Now you can see that there are far more women using this site than the previous one, which might suggest that their advertising is more targeted for women or that the sales page is more female orientated. Whatever the reason, the main point is that this adds a bit more detail to the composite ‘perfect prospect’ one stop seo review that you are building up. To find out where the target audience live, open Alexa.com, paste in the site URL that you are investigating, click the ‘Go’ button and finally scroll a little way down the page to find the geographical make-up of the site audience:
The audience for acaiberrysite.net is overwhelmingly U.S.-based as would be expected, with the next largest single country prospect base being India.
With lots of highly appropriate demographic information collected, the next step is to establish whether there is any money being spent in this market, because when money is being spent, there is also money to be made. This is a very simple step as all you need to do is go back to your original Google search results page. A quick look at the page indicates that there is the maximum allowable number of three adverts at the top left hand corner of the results page, with another (maximum) eight on the right-hand side:
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