Profit Dojo Review – Reliable Approaches to Generate Organic Traffic
Our brain is programmed to immediately discount information that isn't unique. It's a
survival mechanism on the deepest level. It also helps us process all the information our
senses perceive, and then sort that information by importance.
One way to get the brain's attention is to take two things that normally don't' belong
together, and then put them together. That's what I call incongruency.
Let's take our earlier child safety headline:
“The hidden danger many children face at shopping malls... and how you can
immediately protect your child and take control of any unsafe situation that may present
What if we slightly changed it to make it incongruent by doing this:
“The hidden danger many children face at shopping malls... and how a 34 year old exrock star discovered a method to protecting your childing and taking complete control of
any unsafe situation”
Okay, what doesn't belong? What the heck does a 34 year old ex-rock star have to do
with child safety? So, I've engaged your emotions, I've promised a big benefit and then I
made you want to find out about the thing that doesn't belong there.
I'm really stacking the deck in my profit dojo review .
It's not hard at all to come up with these incongruencies. Just try to think of something
about the product that's true, unique and/or odd, that normally doesn't get associated with
If you need profit dojo review, look no further than your television. Almost every show these
days has a hook. I love the show “monk”. Here the hook is that the detective has OCD
and can barely function in society, yet is a master sleuth. Compare that to “columbo”.
Here the character is kind of a bumbling idiot who just happens to have a sixth sense
about spotting criminals. Two different hooks for the same profit dojo review.
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